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Untangling the Personal and Professional

Entrepreneurship has historically been viewed as a pathway to economic opportunity and social mobility. While this remains true for many, more and more Americans are becoming entrepreneurs out of necessity.

In Spring 2022, SaverLife, with the support of the Wells Fargo Foundation, launched a comprehensive marketing and outreach campaign to learn more about the self-employed. In particular, we wanted to better understand the aspirations and pain points of microentrepreneurs: individuals who start a side hustle, launch a small business, or take on gig work to cover some or all of their income through self-employment.



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