Staff and Board

Our Team

A dedicated staff supports our members in their work for microbusiness

Adriana Williams headshot
Adriana Williams
Sr. Program Manager, CDFI Shared Services Center
Baldev Birk headshot
Baldev Birk
Chief Financial Officer

Carolina Martinez
Chief Executive Officer
Daniela Fernandez-Ulen
Daniela Fernandez-Ulen
Communications Program Manager
Dara Dado headshot
Dara Dado
Program Assistant
Douglas Craven headshot
Douglas Craven
Sr. Program Manager, CDFI Programs
Elena Franco headshot
Elena Franco
Program Manager

Emily Gasner
VP, Strategic Initiatives and CDFI Incubator Director
Heidi Pickman headshot
Heidi Pickman
VP, Engagement and External Relations
Joan Johnson headshot
Joan Johnson
Finance Manager
Liza Rivera headshot
Liza Rivera-Gonzalez
Sr. Program Manager
Mark Herbert headshot
Mark Herbert
Chief Operating Officer


Executive Committee

Jesse Torres headshot
Jesse Torres
Los Angeles Basin Area
ArroyoWest LLC
Fred Mendez headshot
Horacio Mendez
Vice President
At Large
The Woodstock Institute
Randi ZELLER headshot
Randi Zeller
Out of State
Community Reinvestment Fund


Carolina Martinez
Brett Melone headshot
Brett Melone
Central Coast
California FarmLink
Daniel Fitzgerald headshot
Daniel Fitzgerald
San Diego Area
San Diego & Imperial SBDC Network
Hilda Kennedy headshot
Hilda Kennedy
Los Angeles Basin Area
AmPac Business Capital
Joshua Danielson headshot
Joshua Danielson
San Francisco Bay Area

Juan Aquino
Los Angeles Basin Area
Capital One Bank

Julian Canete
Sacramento Area
California Hispanic Chambers of Commerce

Louis Caditz-Peck
San Francisco Bay Area
Aspen Institute
CFPB Consumer Advisory Board

Naima McQueen
San Francisco Bay Area
Management, Strategy and Convening
Sophia Kanaan headshot
Sophia Kanaan
Sacramento Area
California Capital FDC
Vikita Poindexter headshot
Vikita Poindexter
Los Angeles Basin Area
Poindexter Consulting Group
Yery Olivares headshot
Yery Olivares
Central Valley
Fresno Area Hispanic Foundation