U.S. Census Bureau
First published February 2023
Self-care — caring for oneself to promote good physical and mental health — became central to American lives after the onset of the COVID-19 pandemic in 2020.
Although self-care is not an official industry recognized by the U.S. Census Bureau, several industries included in the North American Industry Classification System (NAICS) fall into a broader self-care category.
According to the Census Bureau’s 2021 Service Annual Survey (SAS), while overall estimated Services Total revenue for employer firms decreased 1.7% from 2019 to 2020, estimated employer firm revenue for some of the service industries supporting self-care grew from 2019 to 2020.