How Did Self-Care Industries Perform at Start of Pandemic?

How Did Self-Care Industries Perform at Start of Pandemic? Revenue for Some Self-care Industries Were Negatively Impacted by COVID-19, Others Experienced Growth

U.S. Census Bureau

First published February 2023

Self-care — caring for oneself to promote good physical and mental health — became central to American lives after the onset of the COVID-19 pandemic in 2020.

Although self-care is not an official industry recognized by the U.S. Census Bureau, several industries included in the North American Industry Classification System (NAICS) fall into a broader self-care category.

According to the Census Bureau’s 2021 Service Annual Survey (SAS), while overall estimated Services Total revenue for employer firms decreased 1.7% from 2019 to 2020, estimated employer firm revenue for some of the service industries supporting self-care grew from 2019 to 2020.

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