Simonida Cvejic, Bay Area Medical Academy

When Simonida Cvejic came here from former Yugoslavia in 1996, she never thought she’d find herself wanting to start her own business. She had a job in the financial industry when, in 2004, she became a single parent. She realized she would have to make some changes in her life to accommodate her new situation. “I was looking for some way that I could be more available to my kids and have a flexible schedule and the ability to generate income,” she says. She was scared of the uncertainty until her mother said something that made her look at things from a new perspective. “Now you can do anything because you’re not tied to anything,” her mother said. So Simonida shook her fears and got to work.

Writing Tips

– Writing well is an essential skill in any micro-business’s tool kit. CAMEO’s Heidi Pickman walks through what to look for and what to avoid to make your writing clear, concise and persuasive.