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Small Business Owners Voting in Primary States

New Data from Small Business Owners Voting in First Four Primary States


First published January 2020

Thumbtack released results of its first survey of small business owners in the 2020 presidential election. The data captures sentiment and preferences from over 400 individuals in Iowa, New Hampshire, Nevada, and South Carolina.

Small businesses owners and their employees make up almost half of voters in the early primary states with 48 percent of Iowa residents, 50 percent of New Hampshire residents, 42 percent of Nevada residents, and 46 percent of South Carolina residents working at a small business according to 2019 data from the Small Business Administration.

In the survey, small business owners shared what issues they think should be top of mind for presidential candidates, what they want to hear candidates talk more and less about, and how optimistic they are about the future of their own business. See below for key takeaways.

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