2024 Nonprofit Communications Trends

cover page for this report2024 Nonprofit Communications Trends Report

Nonprofit Marketing Guide

First published May 2024

  • New data on how nonprofits are using and responding to AI
  • How nonprofits think the 2024 election will affect their communications
  • The nonprofit response to the changes at Twitter (now X)
  • New data on the types of social media content nonprofits post most often
  • New data on changes made to brand and style guides, websites, and email newsletter templates
  • New data on the four most common brand archetypes used by nonprofits and how nonprofits embody those archetypes on social media
  • New data on how nonprofits communications staff manages the marcomm budget
  • New data on internal communications responsibilities
  • A new section comparing Canada data to the rest of the world
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