2023 Association Community Benchmark Report
Higher Logic
First published August 2023
This report offers data specifically for the association and nonprofit industries. It will help you analyze how you compare to similar organizations and provide you with insights to aid your strategic decision-making, resource allocation, and the refinement of your engagement strategies.
In this report, we look at various factors that could impact a community’s success:
- Community Size: Communities come in all different sizes, and size isn’t always an indicator of community health.
- Organizational Budgets: An organization’s total budget is not an automatic indicator of success for the community.
- Time Spent on Community: Organizations that invest in an online community see amplified impacts the longer they spend cultivating their communities.
Only you can decide the community measurements and goals that matter most for your association – but this report can serve as a tool to help you gauge your effectiveness in fostering meaningful connections and delivering value to your members.