Operation HOPE/Survey Monkey: 1 MBB Initiative Inaugural Survey
Operation HOPE, Survey Monkey
First published March 2021
HOPE and SurveyMonkey released the findings of the inaugural HOPE Minority Small Business Index survey which examines the sentiments and attitudes of aspiring and established Black business owners. Our inaugural survey, the first of its kind, demonstrates a high level of resiliency on the part of African American business owners. We learn that despite the significant challenges they face:
- Black business owners remain more optimistic than all other demographics.
- Those enrolled in HOPE’s 1 Million Black Businesses (1MBB) program, powered by HOPE and Shopify, indicated higher optimism than Black business owners as a whole, which validates the importance of coaching in the long-term success of new and existing businesses.
- Black business owners embrace the new era of technology and want to be a part of its growth and development. There appears to be significant buy-in to the thought that tech is the way of the future. With it, African American business owners believe that they can go further faster. But there is ample room for training and adoption in this area