Gregory King grew up working in his parents’ restaurants, so starting his own food truck business was a natural move. Combining his MBA and years of experience in corporate America with his love of cooking, King opened Postcards: Central American Soul Food, a unique food truck that fuses soul food and Central American cuisine, prepared with a healthy twist and served in portable wraps and bowls. King’s relationship with the Small Business Development Center hosted by Pacific Coast Regional was instrumental in developing his idea and launching his business.
PCR SBDC Business Advisors Martha Castro, Sahar Andrade and Harold C. Hart-Nibbrig helped King fine-tune his business plan, develop a marketing plan with a focus on social media, obtain the necessary permits and licenses, and launch his business.
Postcards Central American Soul Food hit the road in April 2013. The truck, which also gives out postcards and sells hand-painted T-shirts featuring the work of local artists, is a regular presence at three Los Angeles-area farmers’ markets and books multiple events every week. Gradually building a strong following, Postcards has been featured in the Los Angeles Sentinel newspaper. The company now has two employees, and sales are growing by 10 to 12 percent each month.
“The PCR SBDC connected me with so many resources I didn’t have initially,” says King. “I’ve been marketing for a large portion of my life, but there are always roadblocks that come up when you’re starting a business, and it’s good to have access to experts who can get you over those hurdles and help you think outside the box.”
Postcards Central American Soul Food