Reem Assil, Reem’s California
In 2010, the dream of Reem’s was born at the doorstep of a street corner bakery in Beirut, Lebanon. Founder Reem Assil says, “The scent of za’atar, yeasted bread, and sweet orange blossom syrup right out of the oven and the sounds of laughter and chatter in Arabic all around me conjured up memories of my childhood and my yearning to create home and community in the US.”