Staff and Board

Our Team

A dedicated staff supports our members in their work for microbusiness

Carolina Martinez
Chief Executive Officer

Ann Sullivan
President, Madison Services Group, Inc.
Federal Policy Consultant
Daniela Fernandez-Ulen
Daniela Fernandez-Ulen
Marketing and Communications Consultant

Emily Gasner
VP, Strategic Initiatives and Operations

Heidi Pickman
VP, Programs and Policy
Mark Quinn headshot
Mark Quinn
CAMEO Senior Advisor
Melissa Cruz headshot
Melissa Cruz
Southern California Program Manager

Michael Artukovich
Finance and Operations Manager

Susan Brown
VP, Training


Executive Committee

Jesse Torres (2020)
Los Angeles Basin Area
ArroyoWest LLC

Devin McAlpine (2021)
San Francisco Bay Area
Opportunity Fund

Rani Croager (2021*)
Vice President
San Francisco Bay Area
Uptima Business Bootcamp

Vincent McCoy (2021)
Inland Empire
Inland Empire SBDC


Carolina Martinez

Carmen Herrera-Mansir (2019)
Central Coast
El Pajaro CDC

Charles Eason (2021)
Sacramento Area
California Community Colleges Economic and Workforce Development Program
Fred Mendez headshot
Fred Mendez
San Francisco Bay Area

Joshua Danielson (2021)
San Francisco Bay Area

Juan Aquino (2022)
Los Angeles Basin Area
Capital One Bank

Julian Canete (2021)
Sacramento Area
California Hispanic Chambers of Commerce

Kristin Johnson (2021)
Rural North
Northern California Regional SBDC Lead Center

Louis Caditz-Peck (2021)
San Francisco Bay Area
Lending Club

Mark Herbert (2021)
San Francisco Bay Area
Small Business Majority

Nancy Swift (2019)
Rural North
Jefferson Economic Development Institute
Yery Olivares headshot
Yery Olivares (2022)
Central Valley
Fresno Area Hispanic Foundation