Susan Difuntorm, Smiles & More Photo Booth

Thanks to California Capital for sharing Susan’s story!

Susan Difuntorm is a retired Air Force veteran of 23 years, recent State of California retiree, a mother, grandmother, and a dear friend to many. This fun-loving grandma has had a camera in her hands since she can remember. For that reason, she decided to combine her love for taking photos with her desire to start a business of her own and created Smiles & More Photo Booth – a local Sacramento Business that helps people enjoy events and create memories.

With her love of photography, open-air multi-functional photo booth and custom made props, Susan captures her customers’ important life moments- ranging from father-daughter dances to weddings, retirement parties, birthdays and more! Susan handles all of the logistics and financing of her business, while her daughter, Brenda, focuses on the Smiles & More Photo Booth website and contract development.

In the very early stages of her business, Susan received support and encouragement from the Women’s Veteran’s Alliance and California Capital. Specifically, Susan recalls benefitting from the many classes she has taken at California Capital, including those focused on business plan development, funding, bookkeeping, accounting, marketing, and social media.

According to Susan, the mentorship she received from both the Women’s Veteran’s Alliance and California Capital helped her build her confidence and keep her focused on issues pertinent to business success. Currently, Susan is in the process of expanding her business. She now has two photo booths and is in the process of training an additional employee. She also hopes to offer more than just smiles as her business grows to potentially include services like card-making and invitations.