Small Business Saturday – Do The Numbers

Communities and Supporters Contribute To Success in Year Eight

  • According to data from the 2017 Small Business Saturday Consumer Insights Survey, released by the National Federation of Independent Business (NFIB) and American Express, an estimated 108 million consumers reported shopping or dining at local independently-owned businesses.
  • Through the Small Business Saturday Coalition, more than 575 organizations helped spread the Shop Small message this year, an 18% increase over last year.
  • This year, more than 7,200 Neighborhood Champions (a 7% increase from 2016) across all 50 states, Washington, D.C. and some U.S. territories — engaging an estimated 2.2 million small businesses — celebrated Small Business Saturday on November 25th, showing their love and appreciation for small businesses through activities such as shopping passport programs, pop-up holiday markets, sleigh rides and a Shop Small sand sculpture.
Elected Officials across the U.S. Encourage Communities to Shop Small
  • Elected officials in all 50 states and Washington, D.C. championed Small Business Saturday.
  • 239 federal officials and agencies showed support for Small Business Saturday through posts on Facebook and Twitter.
  • 653 city proclamations in support of Small Business Saturday were issued by mayors and other elected officials covering all 50 states and Washington, D.C.