Sacramento, CA – Over the weekend, California Governor Brown signed into law SB 197, which increases access to affordable capital for California’s 3.6 million small and microbusiness owners. The law helps small business owners to learn about responsible financing options at reasonable rates and that help build their credit. This is especially important for women-owned and minority-owned firms, which have the greatest difficulty obtaining financing.
Word-of-mouth is a key marketing strategy for reaching small business owners, especially in underbanked immigrant and minority communities; referral fees for successful loans encourage word-of-mouth. Before SB 197, the California State Lender’s Law prohibited licensed lenders – including mission-driven microlenders who structure their products to ensure business owners build credit – from paying referral fees to individuals or small businesses that do not have a state-issued broker’s license. Most referrers are not licensed because of high licensing costs, including local tax preparers/bookkeepers, nonprofits, or other business owners who have received a loan. Meanwhile, alternative lenders and banks commonly use brokers to reach potential customers. Broker referrals account for upwards of 45% of the financing done by alternative lenders.
SB197 helps responsible lending products become more competitive with other predatory financing options, such as merchant cash advances, by removing a competitive disadvantage that affected licensed commercial lenders in California, like Opportunity Fund and many members of the California Association of Microenterprise Opportunity (CAMEO), allowing them to pay referral fees to those with whom they do business.
“With a proliferation of online and alternative lenders, small businesses need better information about the most appropriate financing available to them,” said Claudia Viek, Chief Executive Officer of CAMEO, a statewide network of mission-driven entrepreneurial training programs and microlenders. “This bill is crucial to the 3.6 million California small and microbusinesses that are looking for affordable capital to grow their businesses by allowing responsible lenders to more easily get the word out about their loan products.”
CEO Eric Weaver of Opportunity Fund also emphasized the benefits to small businesses. “This means that Opportunity Fund, a mission-based nonprofit lender, can now compete against predatory lenders. Even though we’re the largest nonprofit lender to small businesses in California, it’s still a bit like David and Goliath trying to reach small business owners with the affordable credit we offer. But SB197 changes that by providing us with a new slingshot that levels the playing field.”
CAMEO and Opportunity Fund co-sponsored the bill, which was authored by Senator Marty Block (D-San Diego). It received unanimous support from the Senate Banking and Financial Institutions Committee and full senate.
“SB 197 levels the playing field for California lenders and also helps creates greater access to capital for small businesses,” said Block, Chair of the Senate Banking and Financial Institutions Committee.
About CAMEO: CAMEO’s mission is to promote jobs, economic opportunity and community well-being through entrepreneurship training, business coaching and microfinance. CAMEO is California’s statewide microbusiness network made up of over 170 organizations, agencies and individuals dedicated to furthering the fortunes of micro-businesses in California. Annually, CAMEO members serve about 15,000 very small businesses with training, business and credit assistance and loans. These firms – largely start-ups with less than five employees – support or create 30,000 new jobs in California. And generate a total of $1 billion in economic activity.
Press inquiries: Heidi Pickman, 415-992-4484, email@example.com
About Opportunity Fund: Opportunity Fund believes that small amounts of money and financial advice can help people make permanent and lasting change in their own lives, driving economic mobility and building stronger communities. We say “Yes!” to small business owners, low-income students, and families because entrepreneurship, education, and sound financial habits are proven pathways to greater economic opportunity.
Our strategy combines microloans for small business owners and microsavings accounts to help students pay for college and families save for a rainy day. As California’s leading microfinance provider, our team has deployed $100 million and helped more than 12,000 people since 1994.
Press inquiries: Caitlin McShane, 408-512-2211(o), 415-225-8855(c), firstname.lastname@example.org