For a decade, Ivelisse Morales has been an expert in marketing, helping brands of all sizes with the power of creativity. In 2018, she decided to leave her career in corporate responsibility to start her dream company.
Category: women
Shannen Enos Pousada, Enos CPR Services
When starting her medical career, Shannen Enos Pousada wanted to be a coroner. But she quickly realized that was not her path. The hospital where she did her coroner training had a busy emergency room with lots of opportunities to learn, so she switched to emergency medicine and became an emergency room nurse.
Dr. Rohini Rattu, Dimples Pediatric Dental
In 2007, Dr. Rohini Rattu obtained her Doctorate of Dental Surgery from Columbia University College of Dental Medicine in New York City. She soon realized her passion for Pediatric Dentistry and wanted to start her own practice.
Dawn Russell, Treats for Chickens
Treats for Chickens hatched in 2009 in West Petaluma, California. Those who knew Dawn thought she had simply lost her mind. She gave notice to her employer at a federal government agency in San Francisco to make treats for backyard pet chickens.
Sofia Lopez, Santo Hermano Pedro Boutique
Back in Antigua, Guatemala, Sofia Lopez had a small business. She sold items like pocketbooks, belts, and wallets on the vibrant main square. She always wanted to run such a venture and was achieving success. That is, until violence compelled her to leave her homeland a decade ago.
Lupe Guerrero, El Pipila
In 1988, Lupe Guerrero migrated to the US. She was in search of a better life for her and her two young daughters. After arriving in Berkeley, Lupe found a job at a taqueria where she worked 12-hour days, 6 days a week.
Erin Foate, Dachs 2 Danes
In January 2011, Erin Foate moved back with her parents after graduating with a degree in business. She had no job, no car, and was living off her savings. Her parents and (then) fiancé helped cover her bills. She developed a business plan for a dog daycare and pursued an initial start-up loan, but they turned her down. It was then that she was referred to the Inland Empire Women’s Business Center (IEWBC).
Sandra Ann Harris, ECOlunchbox
ECOlunchbox had a well-established multi-tiered distribution network but the demand for its green consumer products was stronger than the small company could support due to undercapitalization. ECOlunchbox was frequently going out of stock on all its products due to high demand and lack of resources to adequately buy stock. Additionally, the bootstrapped company was seriously understaffed.
Dinuka Ranasinghe, Kid Works Children’s Center
Dinuka Ranasinghe studied law and passed the New York Bar exam. But after realizing law was not her passion, she decided to pursue her dream: working with young children. She began studying early childhood development and in 2008 purchased a preschool in Long Beach, California called Kid Works Children’s Center.
Cinthya Flores, Utz Threads
Cinthya Flores is the successful owner of Utz Threads in Oakland, CA. The name Utz Threads comes from the word “good” in Maya Quiché; the language spoken by the women weavers that create their product in Chichicastenango, Guatemala.