Before they started their business, Christopher McMichael and Maurion Gaines came together over their shared passion for music. In 2012 when Chris was working security and kept hitting ceilings as he tried to advance in his career, he decided to pursue his clothing line full time. “My clothing line had already had some success. I knew that for it to grow to the next level, I needed to open a store to better serve the business,” remembers Chris. At the same time, Maurion was doing well in his job as an electrician and wanted to invest some of the money he had saved into something he was passionate about. As Chris shared his desire to take his clothing line and expand into a retail store, Maurion knew it was the right time and opportunity he’d been looking for. Together they launched Threadz Culture + Fashion, a retail store featuring the best streetwear and urban clothing styles in Oakland. They offer custom, limited run pieces, enabling their customers to build a look that is truly unique.